How can we prepare students for the future if we continue to base on the same methodology we used 150 years ago? The project consists of the development of a graphic identity for the MOMO Free School of Education, located in Espluges del Llobregat (Barcelona). which raises a reflection on innovation in education. Through a process of co-creation the students of the school intervene in the process of creating the graphic field, are the ones that generate their own graphic identity and information campaign. Spain is the leader of the European Union in school failure. 20% of the young people between 18 and 24 have left the educational system prematurely without having finished their studies. It is necessary to innovate in education and for this, creativity is necessary. We must address current problems and seek solutions to meet the challenges of the future.

"There are millions of people in the world who do not enjoy what they do. Education drives people away from their natural abilities, they develop their talents. It is to motivate the student, who has a passion for what he does, that's what makes your spirit and energy enthusiastic". Ken Robinson.


The brand consists of a visual metaphor of the uneducated student himself, the reticule represents those skills with which all children begin their training process.Something that is intrinsic to us all have intrinsic but that each one must develop in its own way. The students themselves are those involved in the grid and each one of them achieves a different result.

Identidad de la Escuela MOMO, un proyecto de co-creación from Elige Chose on Vimeo.

In collaboration with Montana Colors & Montana Shop Barcelona.
Photography Domi, Hernán y David Gomez.
Video Black Mamba Films.​​​​​​​
Escola viva MOMO